The subject is situational and so a script will never be enough but is meant to imbibe in student a sense and direction of tact of management. Financial policy and strategic planning, corporate planning, financial planning, financial modeling, investments decisions under risk and uncertainty, statistical distribution approach, corporate restructuring, mergers and acquisitions, business alliance, lease financing, venture capital, financing strategy innovative. Strategy books planning and implementation of strategies. Define strategic management and its four key attributes define. This book will give practical insights to help employers gain enduring competitive advantage in the global competition for talent. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the four offered. So to speak, change management is about innovative strategies and speedy activities to deal with variable and sudden. These books will teach you about strategy planning and their implementation. Strategic management lecture 1 linkedin slideshare.
What is strategic management and strategic thinking. Modern change management bottomup meets topdown figure 2. Download free ebooks at strategic management 14 levels of strategy example racal electronics decision to float off vodafone as a separate company. Marketing is a combination of management tasks and decisions aimed at meeting opportunities and threats in a dynamic environment in such a way that its market offerings lead to the satisfaction of consumers needs and wants in order to achieve the objectives of the enterprise, the consumer and. It is important to note that each industry will have its own unique interrelationship of the five forces. Structure 105 20 references 121 download free ebooks at. The distinction between strategic thinking, strategic management and strategic planning 45 strategy in actionquick strategic thinking in unfavourable circumstances45 strategy in actionsony the disruptive innovator 50 principles for the successful use of strategy 61 finding the right strategic mix of entrepreneurial creativity and.
The strategic management subject is in effect since history but has been taught as a syllabus of recent, to win over the various limiting factors attached with the organisation. Download free ebooks at strategic financial management 11 finance an overview 1 finance an overview introduction in a world of geopolitical, social and economic uncertainty, strategic financial management is in a process of change, which requires a reassessment of the fundamental assumptions that cut across the. Describes the direction an organization will pursue within its chosen environment and guides the allocation of resources and effort peter bennett, dictionary of marketing terms, ama 1988. Strategic management notes pdf, book, paper mba 2020. The subject is situational and so a script will never be enough but is meant to imbibe in student a. Download free ebooks at strategic marketing 5 contents 3hufhlyhgsurgxfw 2. Operations management is about how organisations produce or deliver the goods and services that provide the reason for their existence. Strategic financial management kenyatta university. Mba strategic management lecture notes pdf download mba.
Our mission is to make learning as accessible as possible for everyone from students at university to professionals at work. This book outlines the principles of strategic management which are of immense importance in todays complex business world and will be useful to the. Lecture notes strategic management i sloan school of. These notes and ebook on strategic financial management have been prepared by experienced mba finance faculty and toppers and will provide you with easy to study material. Strategic enterprise management includes the management of nasas centers as well as programs and projects. Download free ebooks at please click the advert 4 strategic management contents 1 introduction 7 2 the basis of strategy. Fundamentals of supply chain management kenyatta university. They have some specific mission towards which all efforts are directed. Customer segmentation and customer value proposition pdf 4. Hopefully the book will bring together ideas and models from other areas of business and management study to support the planning of strategy. A strategic marketing plan is an outline of the methods and resources required to achieve organizational goals within a specific target markets. The pioneering work of jenson and meckling 1976 neatly resolves this dilemma by defining. The sixth topic summarizes the types of strategies in business.
Our pricing plans are structured according to the type of content you will have access to with the aim to keep costs at a democratic level for everyone. Find materials for this course in the pages linked along the left. Strategic management meaning and important concepts. A focus on excellence 6 contents 7 talent integration. List of key topics in strategic financial management notes ebook. Strategic planning is analytical in nature and refers to formalized procedures to produce the data and analyses used as inputs for strategic thinking, which synthesizes the data resulting in the strategy. Portfolio theory and investment analysis branding through. Strategic management involves the related concepts of strategic planning and strategic thinking. Porters frameworks and the resourcebased view of the firm pdf 1 1. Special thanks is extended to those who participated in the case studies by sharing the details of their strategies. Powerpoint lecture slides for each chapter which you can edit for your own use. If you continue browsing the site, you agree to the use of cookies on this website. Jack trout and al ries defined the concept years ago in their landmark book positioning.
Take a step back and learn how to analyze and use your business tools to the fullest thanks to our strategy books. Download free ebooks at change management 6 list of figures list of figures figure 1. Mental model or cognitive structure that must condition how the organization reflects on its business project. The fifth topic presents traditional and modern models for strategic market analysis. Candidate can download books and notes of mba course through the individual program by the links download in pdf format. Strategic managementunit i strategy and process 9conceptual framework for strategic management, the concept of strategy and thestrategy formation process stakeholders in business vision, mission and purpose business definition, objectives and goals corporate governance and socialresponsibilitycase study.
Laying the foundation for effective performance management 2. Business strategy and strategic planning contents 5 12 human resources management hrm 50 culture 54 14 swot analysis 68 15 generic strategy 71 16 managing change 77 17 growth and decline 87 18 globalization and international strategy 96 19 the basis of strategy. Download free ebooks at strategic financial management 5 contents 3. Change management is a systematic activity to prepare an organization for and implement ongoing environmental changes in a business operation.
Strategic management is a field of study that involves the process through which firms define their missions, visions, goals, and objectives, as well as craft and execute strategies at various levels of the firms hierarchies to create and sustain a competitive advantage. Thinking strategically requires research, analysis, and. Mba finance strategic financial management sfm notes. Marketing, finance, it and hr right from the beginning of the course, the focus is on providing relevant inputs through case discussion analysis, simulation games, note plays etc. Its the first element to address in strategic marketing, and everything else is aligned to it.
Download course materials strategic management i sloan. Mba books free download pdf, reference books and notes pdf. Business strategy and strategic planning positive change. Here you can access the marketing management notes pdf free for all the students that have this course book. Apr 24, 2018 these notes and ebook on strategic financial management have been prepared by experienced mba finance faculty and toppers and will provide you with easy to study material.
So you can download the marketing management notes pdf free from here. Strategic management full notes linkedin slideshare. Strategic management is the organised development of the resources of the. Strategic management courses is considered one of the most important courses that you will take during mba postgraduate degree as it integrates other courses, builds on them, and acts as a steppingstone to the real world of business the purpose of this course is to enhance your capacity to do the job of a general manager responsible for strategic performance.
Strategic management course notes strategic analysis lecture 2 chapter 1 business models vision, mission, values learning objectives. Their input, advice, and lessons learned, both successes and failures, have been incorporated into this document so that we may all apply better strategic management processes in our organizations. It deals with topics such as project life cycle, project selection, feasibility study and techniques like pert and cpm for project control. Strategic debtor management and terms of sale this book critically evaluates the strategic financial and marketing significance of credit terms management.
Competitive or business strategy strategic business units sbus are a part of an organisation for which there is a distinct external market for goods or services how each. Part ii 7 about the author about the author with an eclectic record of university teaching, research, publication, consultancy and curricula development, underpinned by running a successful business, alan has been a member of national academic validation bodies and held senior external examinerships and lectureships at both undergraduate and postgraduate level. Strategic management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization. A number of management councils and boards coordinate agency planning. This compendium provides a comprehensive overview of the. Various methods such as hiller model, sensitivity analysis and. This is a free ebook for students sign up for free access. Nasas organizational structure is displayed in figure 21 and is described in greater. Download free books at performance management 12 laying the foundation for effective performance management 2. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Finance an overview introduction in a world of geopolitical, social and economic uncertainty, strategic financial management is in a process of change, which requires a reassessment of the fundamental assumptions that cut.